As we all like to have a search engine friendly website, we should perform website optimization services first and then proceed to website promotion services. Promoting something that has not been improved first cannot convince search engines to accept and approve. They will rank a site high when it deserves it according to certain rules.

What I Mean by Website Optimization

The goal is to have a search engine friendly website. These engines have got their own rules and we should learn them to play the game by its rules. If your site isn’t complying with them, you cannot win the game. So, we should set things right according to how they are defined to be.

We need to start checking out various elements from scratch. It all depends on the fact if a site is built in accordance with those rules or it needs to be improved. Some search engines like Google have introduced an SEO guide that introduces a list of measures that webmasters should take in order to have a search engine friendly website. If they see some points that are different, they should consider optimizing them.

For example, if the titles of all your pages are the same (the name of your company), you should change them. It is advised that each page of a site should be different from the others. Most probably yours is such as recommended. But you’ve seen that many companies use the name of their business as the title tag of all pages. Sometimes, it’s not them who decide so, but the web development company that has done it for them. Anyway, it should change. Other factors should change as well.

Website Promotion Services Come Afterward

Once you conduct a website optimization service at your site/blog and make sure that you’ve got a search engine friendly website, it’s time to go out and start promoting it. This means that you should increase the link popularity of your site on the web by creating lots of quality links to it. A site/blog gets those links if it deserves it. Even if you get those links for it without such merit, it won’t work much for it.

You may ask why. Here’s the reason:

A backlink created for you directs search engines to your site. Well, they come over there to evaluate if the link has sent them to the right place or not. They check if you’ve observed the rules and have got a search engine friendly website or not. Relevancy is another issue that shouldn’t be underestimated. If the link comes from a site which has got a topic highly relevant to your site, you will most likely get the maximum benefit from that particular backlink. Also the ranking of your site could be strongly boosted as a result of such a vote. It will be a lot more powerful than a link coming from a site irrelevant to what your content is.

Therefore, let’s make it a habit or a basic intuition that before we conduct website promotion services for our sites/blogs, we should set off on a website optimization service journey.

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