Search engines help people find information on the internet that is relevant to the keywords or keyword phrases they have used in their search. To do this, search engines rely on programs called \’spiders\’, or \’robots\’. The search engine sends out a spider to a particular web page. It reads the META data and content found on that page and then follows links to the other pages within the site to read those pages. This information is collected in an index, or catalogue, with some search engines indexing the whole site and others indexing only the main page.

Appearing in the top results in search engine\’s indexes with keywords, keyword phrases or long-tail keywords from your website is extremely important to your online business. Nearly all online consumers find products and services they are seeking through a search engine or directory, whether that is Google, Bing, Yahoo!. This is done by typing in keywords relating to your website\’s pages, whether it is a product or a service. It is very important that your website is found online, and search engines provide this service.

Search engine optimisation is the preparation of website pages and involves a number of factors, including page layout, URL structure, META tags and strategic positioning of keywords in the content. Your website should be designed, written and coded with the keywords and keyword phrases most likely to be used by your target audience and optimised to its fullest, so when a search engine reads over your web pages it lists your optimised website under search terms relevant to your business or your company.

Search Engine Marketing

The New York Times defined SEM as \’the practice of buying paid search listings\’. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll in 2003, includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan.

Search Engine Reporting

Intelligent tracking of keyword ranking and placement is an important part of an organic SEO or search engine optimization campaign from white noise. We ensure complete transparency in all of our campaigns and our clients receive monthly reporting where they can view the performance of their chosen broad or exact keywords, keyword phrases or long-tail keywords. They can also view important information such as indexability or keyword saturation in Google and all major search engine databases.