Great, you\’ve got a video to put online, so upload it and people will find it, right? Wrong! You need to do some work to get those people out there in the world to see it or even know it exists. That\’s where these three quick tips come in handy so read them and become an online video genius.

Get People Pointing – One of the most important factors in ranking high in Google search results are backlinks. Those are links that are coming into your site and pointing at your videos. You need these or Google won\’t see how valuable your information is and will slide you near the bottom of the pile. Here are three things to do in order to keep that from happening. One, when you have that video uploaded and ready to be seen why not tell people about it? Put out a press release, a newsletter or a news blast to let your current subscribers and the media know it\’s there. Who knows, it might get picked up by a major site and you\’ll get more traffic. Two, do it yourself by dropping links in social networks like Twitter and Facebook, social bookmarking sites like Digg, Reddit, and Delicious. Those are all high value sites and will also generate some traffic. Three, tell your friends. Keep a list of people who maintain sites that pertain to your particular topics. When you put out a new video, drop them all an email to let them know. Or if they have forums and blogs leave comments and write posts that will also tie into what your video talks about because then it\’s easy to slide a link in.

Text-ify! – Video comes with audio and that\’s great and cool. But sometimes you need a little text to go a long way and that\’s where subtitles and captions come into play. By putting these up there with your videos it ensures that those who can\’t hear will still get the message. Whether they are hearing impaired or just at work where they aren\’t supposed to be watching videos, your information will still be accessible. Subtitles are great if you want to have people who speak multiple languages get the point as well since you can generally attached multiple subtitle files, one for each language. Be sure that you put in your website address or some other form of contact information so they know where to find you.

Shotgun approach – Put your video everywhere. Or at least everywhere you can. If you really want people to see it and come to see you then you need to place it in places they will go like YouTube, MetaCafe and other video sharing sites. Maybe put an abbreviated form of the video there with links and text telling viewers that there\’s more to see and that to see it they have to come to you. That\’s a traffic funnel right there!

Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you\’ll soon find yourself with more traffic than you thought you could get.