If you know anything about internet marketing, then you know that using an auto-responder is a key element the business. Properly configured, It will help you to better create relationships with potential customers in all ranges of the buying stage.

Auto-responders have more uses than you may think. They are sometimes used to manage contacts. Management of future email blasts is another use for them. In addition, they make building and storing multiple lists and email sequences a breeze because they remove all the annoying actions of manually doing it.

There are two different types of auto-responders:

• Auto-responder subscriptions
This type is hosted by someone else. This kind is easier because someone else already has it installed for you and other users to use. You will have a monthly fee to pay while using this one.

The subscription based auto-responder has its drawbacks too. You may be forced to pay more money for having lots of contacts. You may share an IP address with other customers if you use this type of service. Your emails may be flagged as spam depending on how well the service is established. Ultimately, buying a one-time server based auto-responder can save you money over using the subscription type.

• Server based auto-responders
The benefits of this type of auto-responder outweigh the drawbacks. To begin with, you will not be capped or penalized on the amount of contacts you have. Also, if you acquire a dedicated IP address, you can save yourself from getting blocked from email providers by spammers and on shared IP address. Unlike subscription auto-responders, you will have better control of your contacts with this type.

You can expect more options for configuring the server based auto-responders including the option to set how many emails go out per minute. You could still get flagged or blocked by the email providers if you send out too many emails at one time.

You will be able to save time, energy, and money if you know how to choose the right auto-responder. Choose carefully and start enjoying the massive rewards one can get from this powerful tool.