Search engine Ranking is the most necessary ingredient for free traffic.  Every body knows that search engine optimization, quality back links and original content are the key ingredients wanted to improve search engine ranking.  Regardless of what your niche or how competitive your keyword, these are a must. 

But just what are the main elements you should focus on? 

The first thing you need to consider is your keywords.  What phrases and words have relevancy to the particular page you are making an attempt to get ranked?  You want to research your keywords meticulously to insure you get the maximum focused phrase that has minimal competition.  Your keywords are’key’ and you need to spend the majority of your time choosing the phrase that you want to rank for for each page. 

Once you have your keyword phrase, you must think about 2 things – on page factors and off page factors.  On page factors are simply that – what you put on the page.  This includes, meta tags, alt tags, titles and the content itself.  It is important to use content that adds price to the visitor – this way after you enhance your rankings and attract more visitors to the page, you will have a better chance of closing a sale or getting your visitor to perform your most wanted action. 

in order to improve search engine ranking on any given page, you may make sure you use your keyword phrase in the title, the description and keyword meta tags as well as the first sentence of your content, the middle of your content and close to the end of your content.  There is no need to overdo it, just having the phrase 3 times will serve.  Also, be sure to use your keyword phrase in the name of the file. 

But the on page factors are not nearly as important as the off page factors. 

These are the links that you get back to your webpage.  You wish to be sure that your keyword phrase is utilized in the anchor text of almost all of the links you get to your page.  It’s vital that you don’t have all the anchor text the same – mix it up a bit with variations of the keyword phrase so it looks natural.  Certainly, it is better to get links from high quality pages that are on the topic of your page, but even links from general pages will help. 

in order to improve search engine ranking, you need to get links and masses of them.  That is the single most significant thing, even above the’article’ that you have on your page.  All other things being equal, getting more links than the competing pages in the top ten search website results will earn you a spot on that first page in most cases.