Not many weeks past, WebProNews wrote a feature concerning Google taking out PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the top search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she explained. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At present, PageRank is removed from Google WebMaster Tools  and only appears in the Google Toolbar.

I don’t know why Google believes that we must not be obsessed on the statistics shown in PageRank yet it is apparent to all that nearly everyone of us count on these statistics when gauging the  results of our search engine optimization and marketing strategies and given that a majority agree that a high PR results in further traffic for our website then, Page Rank should be given some significance when we evaluate our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ wrote in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, emphasized the outcomes of  having high PR grade on  web  companies, and I  feel that  a majority of  what he mentioned  are very enlightening.

Titus Hoskins argue about the result of a superior page rank stating that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this potential client respect come from? It is borne out of their respect of Google obviously. Titus Hoskins discussed the  credibility and brand recognition Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an online marketer, Hoskins is astounded with the way Google influences the web community. Concerning this he explained, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”

I infer that to indicate that if Google, gives a web-based business a high PR, then  look ahead to Google’s influence to have a positive effect on  how many purchase from that site. So how can we prevent these  online businesses from assigning such a big to Google PageRank numbers?

“Regardless of what Google wants to happen,” added Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” In closing, he summarizes people’s assessment of PageRank as a marketing tool that,  “still wields tremendous influence and power” and  by and large,  this conception  has  stayed valid up until  recently. “By default, PageRank is Google’s opinion of your site,” Hoskins wrote. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

In spite of what Google says I am still of the opinion that there is a value to Google’s PageRank feature. I have the same opinion with the authors quoted above, and intend to continue to use Google’s PageRank in my evaluation of my own SEO endeavors as well as other people’s.

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