If you think it isn\’t necessary to incorporate your marketing in Seattle with an online component, please think again. More than 70% of the population now uses the online world in order to find you and your business. People long ago (in Internet years it feels like) stopped using the phone directories. Typing a few phrases into a search box is a lot easier than sifting and sorting through 10 pages of a phone book. These search engines now bring local searches into the mix as well. Can you be found there?

The beauty of the Internet grows stronger everyday. People can post comments on blogs, Facebook, Twitter, and a whole host of other sites using mobile applications about how they feel a particular product or service are. No longer can a shady business hide behind its own shadow (no pun intended). Customer service will be the next talked bout thing – how well did your business treat that customer? If you can learn how to control the conversation going on in the online world, your marketing in Seattle efforts surely can pay off.

In order to take advantage of this phenomena, search engine traffic is great because you can see a very high return on your investment for such a low cost. If you practice good business sense, you can reap the huge rewards for your favor. Many people become advocates, even evangelicals when it comes to certain products or services a local Seattle business may have to offer. People will write and rewrite reviews of you personally and what you have to offer to the public. These user generated reviews are seen as trustworthy, reliable and independent because they come from someone average, not some New York ad agency.

Here\’s your chance to literally dominate your local competition through Google search. You have got to be listed above your competition in order to succeed with any marketing in Seattle now and for the future. The old days of just slapping up a classified ad and paying some person in a boiler room to create your phone book directory post are dead. Your presence online will be synonymous with how successful you will remain in the offline world. Failing to create any kind of online presence and then not driving any traffic to your website will cause you to lose your profitable venture.

With mobile search increasing in popularity and capacity, it\’s only a matter of time before people won\’t even need to use a computer to search for the local business that they need to find. Google maps makes it incredible easy for you to incorporate your site into its database. Do you take advantage of this rich, free feature? Google maps also is an integral part in getting your business to the top listing as Google will highlight the location of your business on the map on the first page of results.

Getting to the top of Google, Yahoo, and Bing requires a certain degree of finesse. Google will love you if you can provide useful resource to its users. That is all Google cares about. Provide something of value to her audience and you shall be rewarded with traffic and ultimately a padded bank account. Marketing in Seattle can be done online, from the comfort of your computer desk. It\’s not necessary to hire some far away ad agency in New York city anymore to reach your audience.