Friday, December 11th, 2009

Commercial Furniture Search Engines More Efficient for Inteior Designers

by Lazaro Mesa

Interior designers are looking for furniture search engines not Google, Yahoo or MSN.

Since commercial furniture is a billion dollar industry, it should be no surprise that it needs and wants it’s own search engine. Interior designers have been looking for this for years. I have a friend who is an interior designer who was fed up with Google, Yahoo and MSN. She told me that I should create a furniture search engine. This she says was a great need for her and other interior designers.

So I did some research and after six months of research I built mybusca. My main focus was going to be commercial furniture and I was going to help interior designers save time on their furniture research.

Mybusca would be free to interior designers and furniture companies. Interior designers would have thousands of commercial furniture to look at. The furniture companies could list their furniture and have thousands of interior designers looking at their products for free.

After I built this great website I needed feedback from other interior designers besides my wife and her friends. I hired a telemarketer and had him call all the top interior design firms in the country. 90% of the feedback we got from interior designers was positive. The 10% negative feedback we got from interior designers was that we did not have enough furniture.

I started using social media; it was free and just cost me my time. In the first six months I got over 90 new non paying members. After the first six months I was still not making any money. Social media got the word out, but mybusca was not getting enough traffic. I knew that to take mybusca to a national or international level I would need to focus more time on SEO.

Mybusca has been a part time project and I am hoping after my efforts with SEO, mybusca.com will gain top page ranking on Google and other top search engines. Interior designers will see the time saving benefit mybusca brings to a designer’s project. I am hoping in that we can save the designers hours, days or even weeks in their furniture research time.

I think having top search engine placement will also help furniture dealers want to be listed on mybusca and since mybusca allows the commercial furniture company to list all their commercial furniture with mybusca for free, it will make it an essential place for contract furniture companies to list their furniture.

You must listen to the needs of your audience if we want to continue to grow.

Feedback really helps mybusca become better. Getting into the mind of the interior designers is never easy. We have gotten great feedback and this is going to help us move forward and develop new features that will help interior designers.

Both industry are tight niches and if a commercial furniture search engine benefits both sides, we should see the larger commercial furniture companies becoming big players in this new search engine.

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